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IBM and Microsoft
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| word count: 515 comments(0) views: 26 |
| IBM which celebrates its 100- year anniversary this year is stronger than ever, having evolved its offerings from hardware to service to knowledge. |
IBM which celebrates its 100- year anniversary this year is stronger than ever, having evolved its offerings from hardware to service to knowledge. And now to innovation also. IBM’s success is due in large part to its commitment to intelligence – from the intelligence of its employees brainstorming together in IBM Jams to the intelligence of information being used to improve power grids and transport systems. Additionally, the brand’s advocacy of open source software has resulted in a more productive services unit.
For its latest grand challenge IBM brought its deep analytics computer, Watson on the jeopardy game show where it dispatched part champions to gamer massive earned media. Between its Watson triumph its century celebration and its ongoing drive to make the planet smarter IBM is operating at full speed now. Now we have Microsoft as well in the running with a close second. It continues to dominate the pc operating system server software and office productivity software markets. This is both a blessing and a curse as the future of computing moves to the mobile space. Competitors are on a rampage these days to lure customers with mobile applications that turn individual devices into eco systems. Google’s no cost model will continue to put pressure on the tech giants profit margins and the Google apps could threaten the Microsoft’s office business with its competing cloud integration and collaborative tools. A new partnership with nokia likely to shine a bright light on Microsoft’s mobile software which has had a tough history with both consumers and providers. This along with the recent acclaim for the Xbox kinect, the windows phone Mango OS and the tablet ready windows 8 designs indicates that Microsoft has all the pieces in place to build a strong customer business. These two tech giants are on their toes since the time they came into being. And the one thing that keeps them going is the constant urge to do more, which most companies lack these days and Inspite of being more creative they tend to knock themselves off the charts even knowing that they had the ideas and they could have done it altogether if they only had the proper motivation. It’s often a fact that has been proved that in the start there isn’t a bed of roses for anyone, you need to take one step at a time and that is just what these tech related companies have been doing in getting the job done and that wasn’t all that they did. When they started working they started inspiring people around them too and made them see the picture that more was coming and that was the winning combination on developing customer value and then keeping the faith alive that they are here to stay. Providing solutions for the simplest of tasks is what people are after these days because they are already too carried away with what they have to take in day in and day out. And to provide solutions for those issues and the getting around those issues is what everyone should be motivated to provide. |
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